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Grooby is a company founded in 1996 and based in Los Angeles, CA, producing transgender online adult entertainment. It established itself as one of the pioneer companies of online adult transgender entertainment with its website Shemale Yum, “the first transsexual pay site with original content.”
The company owns a number of transsexual adult websites and produces its own DVD line as well as having other interests in forums, blogs and social networking within the transsexual niche genre including the Tranny Awards.
It has been called as “one of the most popular adult industry companies in the world” and according to AVN Business, the company “has established itself among the Net’s foremost purveyors of transgender erotica.”